5 tips to better e-mail marketing
There are mixed reviews about whether or not e-mail marketing works and if it should be included in the monthly marketing plans. Our opinion? YES. E-mail marketing is important BUT it could go wrong very quickly. We’ve put together our 5 top tips on making sure you’re using e-mail marketing the right way…
1. Database checks:
There’s no point in keeping bounced email addresses and irrelevant location-based subscribers on your database. The point of e-mail marketing is to target the right people, ensure your database reflects this by constantly updating it.
2. Research, research, research:
Understanding what time your users are online and when they most likely to interact with your brand is a core part of seeing your desired results. Make sure your emails don’t get lost amongst the millions of others by doing the right research and making informed decisions. P.s. Sending more mailers doesn’t mean getting more business. Don’t flood your database with daily content, you want to keep our subscribers, not loose them.
3. Stay relevant:
Ensuring your content is relevant to your business and your audience could be the deciding factor in increasing sales and keeping subscribers on your database. Constant sale pushes can cause consumer fatigue so try changing up your content from interesting facts to recipes and DIY ideas. Encouraging brand love is just as important as pushing sales.
4. Creativity is key:
Reading a 2000-word mailer isn’t appealing to very many people (time is money) so come up with creative ways to display your key messaging. Whether it be short blurbs, lifestyle images or even a funky infographic, grab the reader’s attention through fun, interesting ways. Which brings us to our next point…
5. Size matters:
Packing your mailer full of creative content is great until it takes 5 minutes to download and your consumer loses interest. A basic rule of thumb we follow is to try to keep our mailers as close to 150kb as possible making it quick to view and dodging the junk mail. Keep this in mind when coming up with creative concepts.
What are some of your top tips to share? Tell us below